Cutting a corporate dash

Of course, we love nothing better than a beautiful wedding at Village Farm Marquees.

Our commitment to designing and planning bespoke marquee solutions extends to corporate clients too. And we really enjoy the challenge of coming up with unique solutions that will support their marketing efforts by making an organisation’s brand stand out from the crowd.

So, we were delighted when we took a call from Natwest Bank’s marketing team. They wanted something a little extra special for their presence at this year’s Driffield Show, and asked us to get our thinking caps on.

What we came up with was a smart-looking marquee with its own integral gable branding and outside verandah and seating area, to create a more welcoming ambiance for their visitors on the day.

Agricultural Relationship Manager for East Yorkshire, Ian Buckton, was delighted with the results. “We’ve been regulars at the show for the past decade, and it’s an important date in our calendar, where we relish the opportunity to deepen relationships with our existing customers, and meet potential new ones,” he said.

“As much as anything else, it’s about saying thank you to the many clients we work with in this area, which include a lot of farms and agricultural businesses.”

The bank provides services from lending to business development advice, to its East Yorkshire clients, and was keen to reflect an even more welcoming and professional image this year.

“Last year, we had a marquee with a glass frontage but the feedback from visitors was that they found that a bit of a barrier to coming in to chat with us.

“So, we had a chat with Tony and Chrysta and they came up with the idea of a covered balcony and outdoor seating area, to complement the tables and chairs inside and make us seem a bit more approachable.

“They also proposed the bespoke gable branding and that really worked a treat. The overall impact was very eye-catching, clean and professional, and the VFM team really went the extra mile to ensure we were one of the smartest-looking exhibitors at this year’s show. As a result, the feedback from visitors to our stand was outstanding.”

If your business is planning a show or exhibition presence and would like to talk to us about extra-special options for your marquee, call us on (01262) 468160 or email us.